Latest Stories
At the vanguard of Afro Gen Z culture & insights
Why Gen Z Culture is Driven By Nostalgia
The desire to reconnect with ‘simpler times’—real or imagined—is making Gen Z turn to stories and trends from past decades for solace and cultural inspiration like no other generation before
Public Parts: Afro Gen Z Sexting Culture and What It Means for Internet Policy
A research story on the unique ways Afro Gen Zs think about internet privacy, as influenced by how they create and exchange nudes online.
The Rise of Girl Dinner: Gen Z’s Response To Rising Food Prices or the New Face of Diet Culture?
The girl dinner TikTok trend brought into focus the snacking culture popular among Gen Zs. This story analyses this trend against the backdrop of the clinical concerns the dietary risks girl dinner presents to young people as well as the economic conditions that have led young people to embrace this new diet culture en masse.
Lucky Girl Syndrome: The Newest Viral Gen Z Bug of Internalised Delusion
Can mantras solve all of Gen z’s problems? Culture Editor Laurelle Laryea looks into the newest variation of the pseudoscience of manifestation—the Lucky Girl Syndrome
The Commoditisation of Controversy: The Dark Side of Influencer Culture
As the creator economy expands its footing in African countries, influencer culture is on the rise. This culture has now become crooked, packaged and spiced up with controversy in the most craftiest ways as African creators use controversies to stay ahead.
Why Gen Z is Not Feeling the Clean Girl Aesthetic
Despite the growing popularity of the ‘clean girl’ aesthetic among millennials, Afro Gen Zs are sticking with the maximalist and colourful aesthetic the demographic is known for.
Sex Toy Vendor Omolayo Aiyelabola on How Social Media is Reforming Society’s Image of Sex Toys
The internet’s ability to normalise unconventional ideals has caused the spread of more liberal opinions on sex toys, diluting their labelling from being heavy social and religious taboos. Nigerian sex toy Vendor Omolayo Aiyelabola shares her thoughts
Gen Zs are Searching on TikTok over Google, but Is This True for Africans?
TikTok is overtaking Google as the search engine of choice for Gen Z, but with 1 in 5 videos on TikTok reported to contain misinformation, Western media is concerned. 11 Afro Gen Zs shared their thoughts.
Exciting Canva Updates for Brands & Gen Z Designers
Canva provides more powerful yet simpler design tools to expand the range of design capabilities of all experience levels, proving once again that it is more than just a poster-making app.
What’s Going On With Mental Health Content on TikTok?
TikTok has been around for a little while now, and kept its spot as one of the most popular social media platforms for Gen Zers. Nowadays, however, an unlikely niche is finding soaring popularity on the platform. Mental Health.
Black Tax: Are Gen-Zers Having It Easier Than Other Generations?
Black Tax isn’t new, but Gen-Z is beginning to have to deal with it, as well as all the social components of navigating survival and building wealth while having to pay back investments in your future.
Spotify’s Monica Kemoli-Savanne on the Globalisation of African Music
In this interview, Monica Kemoli-Savanne, Spotify’s Artist & Label Partnerships Manager in East Africa shares stories about her foray into music, what she’s learnt since being in the music industry, and her thoughts on the role of Afro Gen Zs in the globalisation of African music.